[Zagreb] #3 : The End & Why Pinterest is awesome

Posted on juillet 8th, 2012 in New Media Marketing | No Comments »

Hi there,

It’s been two weeks now that I’ve started to use Pinterest, as part of my New Media Marketing class that I’ve applied to at ZSEM, in Zagreb. Now is time to briefly describe what I liked and disliked in this Social Newwork and how I think it can be part of a company communication or for personal use.

How did I use Pinterest?

My first impression (which still is what I think) is that Pinterest is really a Twitter-like for photos except that you don’t express « what’s going on right now » but « what’s the mood right now » and you don’t have to say it in 140 characters but with a beautiful photo.

I’ve been on Twitter since 2008 (follow me) and for the most part I just read what people that I follow are talking about. I usually don’t post much. With Pinterest, I can do the same thing but with visual emotion looking a great photos. I haven’t post so much on Pinterest these past few days but I’ve enjoyed sighting at beautiful photos.

Ok, that was the me-myself-and-I part of the post, thanks for the ones reading it until here and let’s talk about what’s great on Pinterest and who should use it.

Pinterest, yes, but for who?

Like on Twitter, there’re two ways of using Pinterest:

  • to state on your life
  • to promote your work (or company)

While the first usage on Twitter is boring as hell, expressing your thoughts with a picture is way more interesting and emotional. Let’s study the famous: TGIF (Thanks god it’s Friday) thing. On Twitter, it’s so boring having hundreds of « TGIF hihi LOL 😀 😀 sooo cool » while it’s can be expressed with creativity on Pinterest. Sources : @hey_AM_RICKY for Twitter and Silverbox Creative for Pinterest

Study case between Twitter and Pinterest

For companies, the difference is even greater. There are plenty of companies where Twitter isn’t interesting while Pinterest can reveal extremely useful. I’m talking about companies (or freelance) using creativity for a living: Photographs, designers or even bloggers, but also companies that need pictures to express their assets: real estate companies for instance.

And as a matter of fact, Pinterest has already proved its power for accelerating sales. There are plenty of studies showing that Pinterest users follow more brands than Facebook Users or that Pinterest spurs twice as much sales than Facebook.

That’s all for the moment, but feel free to follow me on Pinterest to start sharing things together.

Follow Me on Pinterest

I’ve made a 1-slide presentation about Pinterest that you can download here:

Zagreb: this is the end

I also sign here my last post around my New Media Marketing class at ZSEM. I really want to thank the lecturer for her tremendous work making this class really interesting with many impressive guest lecturers. I’ve learnt a lot.

Thank you for reading me,

Posting more soon ! (I’ve an exciting project I’ll be talking soon)

[Zagreb] #2 : Starting to use Pinterest

Posted on juillet 3rd, 2012 in New Media Marketing | 1 Comment »

Homepage Pinterest

 

Hi There,

As I said it earlier, I’m studying New Media Marketing at the ZSEM of Zagreb for 3 weeks. As part of this class I must write my experience when trying a new social network. As I already have a blog, a Facebook, Google+ and Twitter account (and many other « social tools » like del.icio.us, …) I had to choose something new.

And if there is one Social network that buzzes around for months now, it is Pinterest. So… Let’s Follow me on Pinterest!

Follow Me on Pinterest

But, wait… what is Pinterest and why choose this Social Network? I’ll try to answer that now.

What Is Pinterest? 

Basically, Pinterest comes from the fact that today, we, internet users, receive to much information (from newspapers, Social Networks, Youtube) and it’s hard finding the ones that are really interesting for you and you must read a bit of a title or description to understand what this is all about. The main goal of Pinterest is to manage these pieces of info by displaying them with IMAGES (which are much more easier/faster to analyze that text or audio) on « boards« .

Therefore, pieces of info are presented differently and with new ways of making a content interesting (image rather than text). Pinterest, as Twitter, is Public and all what you share can be seen by everyone.

But, if you’d like more info about what is Pinterest, I recommend these links (french and english)

 

How to use Pinterest?

Well, a lot of documentation has been made all around the web, and I’ll give some links but basically, here are the main how-to:

  • Post VISUAL content, easy to understand

Well, this is quite basic for a « photo-board » website, but it’s worth repeating it. You need to select and post only beautiful pictures (linking to your content) that are understandable in a blink of an eye.

  • Create your own Boards with very explicit titles
Before starting to post some pictures, create boards with titles very explicit about what you’re going to upload and share.
  • Start following people that you’re interested in (and not influencial pinners)
Go on some of the generic Boards and scroll through content. When you find something interesting, like, and then follow the author. Influencial pinners might post too much things for a beginner.
Go on and have fun !

More info in this video, or here, and here, ou ici

 

How Powerful is Pinterest?

Pinterest is a very young startup (it was created in 2010) but drives more than 15 million unique visitors each month and has more than 12 million users (which is a faster growth than facebook or Twitter). Again, an image is worth a thousand words, here is the main info on Pinterest:

Source: InternetMarketingInc.com

So let’s follow me on Pinterest and where ideas 🙂 !

Follow Me on Pinterest

Thanks !

More links: